‘I Come From San Fransisco’ blares the opening track as the sound of a runaway tram collides into your brain. Gold Chains may sound like some horrible ironic hip hop experiment but thankfully it’s a radical mash up of experimental hip hop and broken techno mush. Gold Chain’s voice is pitched somewhere between Method Man and a goose, alternatively toasting and hacking, caressing and face-smashing. His rhymes hold true to the true hip hop fans addiction to bragging but the overall tone is akin to a fifteen-year-old punk falling down the stairs at a squat party.

Mr Chains may well be able to actually afford gold chains rather than the Casio digital watch he presumably wears ‘cos this is music that is going to get attention, whether you like it or not. And to top it all off, the last track is a cover (not, emphasise, not a sample rip-off) of my favourite Stereolab tune, Crest – turning what was originally a summery anti-capitalist tune into a summery teenage drunken party anthem. Respect.